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Mad About Kent: The Keep it in Kent Community Blog

Turning your business idea into a local success

If you're starting a local business in Kent and are determined to hit the ground running, there are many steps you can take to help your enterprise prosper from the start. There's no denying that launching your own business in Kent isn't a big step. However, the southeast is one of the most prosperous parts of the UK which does give you a big edge over competitors based elsewhere.

If you are starting your own business, you'll need to be prepared to work long days and even weekends to get it off the ground. You'll probably need to work harder to balance the demands of family and work life, but the results of putting the work in can be extremely rewarding.

The value of networking

One of the best steps you can take when trying to launch a business successfully is to network with other businesses. Other more experienced entrepreneurs in Kent will be able to give you the in-depth advice you need to succeed. There are many independent business advice companies in Kent that can deliver useful, detailed information on growing your business. These companies can help you find out how viable your idea is, give you access to valuable business workshops, help you to apply for finance, give you advice on advertising and marketing, help you choose a business premises if needed and provide you with information on bookkeeping and tax to help you avoid penalties from HMRC. A quick Google search will direct you to various public and private sector organisations offering this service.

Let's take a look at some more useful tips for making your business a success locally. Staging a charity event can be a good idea as it allows you to raise money for good causes and promote your business at the same time. Advertising in local newspapers and magazines will help you build your audience and can cost less than you might expect. Getting a website is crucial and can represent an exceptional return-on-investment. A digital agency will be able to help you create an eye-catching website that appears in search results when relevant terms are typed in. Kent is the home of many reputable digital agencies charging affordable rates for their services. Many of these companies are flexible with their packages and can work with budgets big and small.

Show them you mean business

Creating flyers to hand out at events and leave in local shops will also help you boost your exposure levels. It's wise to get trusted professionals behind you as soon as you begin, so why not start seeing what your local financial advisers and solicitors have to offer? You may require the advice of legal professionals regularly whilst you're running your business, so it's wise to find someone you feel you can trust as soon as possible.

Producing a business plan will show others you're serious about your enterprise and have considered everything you need to. Without a strong business plan, you may find it hard to secure investment. You'll need to show what your goals are, how much capital you have, what your products and services are and what you would do if something went wrong financially. A quality financial advisor will be able to advise you on a host of topics like coming up with business plans and successful investment management.

How did they do it?

It may be wise to look at local companies similar to yours and see how they are marketed. This will help you decide how to promote your business. See exactly what their services are and try to come up with something they can't offer to help your enterprise stand out from the crowd. Listening to what your target audience want is also crucial. It's essential that you keep track of what your customers are looking for so you can identify and implement any changes that need to be made. The more your customers enjoy using your products and services, the more likely it is that they will recommend you to others. Word of mouth is a free way of securing custom, and many companies have managed to build their customer base without spending much money at all due to the amount of referrals they inspire.

Get involved in the community as much as possible by sponsoring and attending events and form as many good links with other businesses as you can so you can become part of a network of successful Kent companies.

Many thanks to by Raymond James Weald of Kent, who kindly contributed this article. Raymond James provides investment and wealth management services in Kent. If you would like to discuss your investment options with one of their advisers, then visit the Raymond James Weald of Kent website for more information on the services they can provide.




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Keep it in Kent Ltd
Hawthorn Farm
Corner Drove
Ware, Ash
Kent CT3 2DB

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