As a freelancer copywriter I get to work with all kinds of local companies in Kent, which is not only good for giving me a varied workload, but it also allows me to get under the skin of the people who put their heart and soul into Kent based business. This week I got the chance for a rare interview with Scott Randall, owner and creative director of Hairyhand and HH creative agency. He talked to me for Keep it in Kent about the story behind his company and the kinds of projects that have been keeping him busy over the past few months.
“It was 2001 and I was two years into my first job and I wasn’t really getting any opportunities to create ideas-based work,” says Scott. “I realised I had to get a job somewhere else, which would give me the challenges I was seeking. So I took a leap of faith in approaching some of the big London creative agencies. “It was Halloween at the time, and there were plenty of werewolf style hairy hands in the shops, so I had the idea of sending off a fake hairy hand holding my CV to various creative companies and I was pleasantly surprised when they actually called me back. And that’s where the name Hairyhand came from.”
Fast forward to 2009 and after working in London, Scott headed back to Ashford determined to make Hairyhand Creative Agency a reality, with the mission of producing ideas-based creative for his clients. Since his return his company has worked on various projects, with some of the most memorable including the rebranding of Ashford’s Create Music Festival and the signs and games for the Ashford Borough Council’s recent Smoke Free Play areas initiative.
Hairyhand has designed the promotional material for Create over the past three years and the most recent version has just hit social media, which is already encouraging local music fans to put the date in their diaries to see the likes of Adam Ant and Mark Morriss in Victoria Park this summer.
The working relationship with Ashford Borough Council started when Scott put an advert for Hairyhand in the paper, and Create Festival organiser Chris Dixon was so impressed with the idea behind the HH approach, he got in touch. Between the two of them they agreed they wanted to create something totally new and different, and the result was this long running campaign of innovative illustrations designed around the concept of the music festival. “It was the beginning of a fantastic partnership between Chris and Hairyhand, and I couldn’t be prouder of my involvement with such a great local event.”
So what’s next for Hairyhand? “We’re currently working with the Folkestone School for Girls on their prospectus; they gave us the chance to really push the creative boundaries and as a result we’ve created a totally illustrated prospectus. It was very brave of them to take our contemporary concept on board and let us create something so ground-breaking for academic purposes. It looks fantastic and is a really engaging piece of communication”
“We are always on the lookout for the next big project and the next big idea, also I really want to attract more creative people into the local area, so we’d be interested in seeing some graduates come our way.”
Find out more about Scott and his unique creative approach by visiting www.hairyhand.co.uk or speak to the man in person, on 01233 6770118
Many thanks to this week's Guest Blogger: Charlotte Cambridge, of Lotte Jamieson Crafts!
Charlotte Cambridge is a freelance writer and editor who lives and works in Ashford, with her family. She writes for a variety of local independent businesses, some big, some small, and some very tiny indeed, and helps them out with marketing on the side too. She also runs her own (very tiny) company Lotte Jamieson Crafts, where she makes hand sewn and knitted creations inspired by all kinds of things from Mad March Hares to Scandinavian elves. Selling her items online and in a local fabric and craft shop, Charlotte also takes the time to teach beginners how to knit. In her rare moments of spare time, she likes to sew for herself and her children, and record her progress on the sewing machine with her own blog, where she can bring together her passion for craft and writing in one neat little package.